As a marketer, you know that Google Ads are an effective way to drive traffic and sales for your business. But to be successful, you need to create high-quality ads that are relevant to users’ search queries and intent. That’s where ChatGPT comes in. With its advanced language processing capabilities, ChatGPT can help you write responsive search ads that are optimized for quality score. Here are some practical examples of prompts you can use to generate great outputs with ChatGPT:
- Start with a strong headline. Your headline is the first thing that users see in your ad, so it needs to be attention-grabbing and relevant. Here are some prompts you can use to generate compelling headlines with ChatGPT:
- “Create a headline that includes our target keyword ‘best coffee in town’”
- “Generate a headline that highlights our unique selling proposition: free shipping on orders over $50”
- “Write a headline that captures the user’s attention and encourages them to click through”
- Emphasize benefits, not just features. Users are looking for solutions to their problems or needs, so it’s important to focus on the benefits of your product or service rather than just its features. Here are some prompts you can use to generate ad copy that emphasizes benefits with ChatGPT:
- “Write ad copy that emphasizes the benefits of our new fitness app, such as improved health and increased energy”
- “Create ad copy that highlights the benefits of our product, such as saving time and money”
- “Generate ad copy that showcases how our service can solve the user’s problem or meet their needs”
- Include relevant keywords. Keywords are a critical part of your ad’s relevance and quality score. But it’s important to use them in a natural and relevant way, rather than stuffing them into your ad copy. Here are some prompts you can use to generate ad copy that includes relevant keywords with ChatGPT:
- “Write ad copy that includes our target keyword ‘affordable car insurance’ in a natural and relevant way”
- “Create ad copy that uses the user’s search query to highlight the relevance of our product or service”
- “Generate ad copy that incorporates long-tail keywords to improve our ad’s relevance and click-through rate”
- Use a strong call-to-action Your call-to-action (CTA) is the final step in getting users to take action, such as clicking through to your website or making a purchase. Here are some prompts you can use to generate a strong CTA with ChatGPT:
- “Create a call-to-action that encourages the user to click through and learn more about our product or service”
- “Write ad copy that includes a clear and compelling CTA, such as ‘Get your free trial now!’”
- “Generate ad copy that aligns the CTA with our campaign goals, such as ‘Book your appointment today and save 10%’”
By using ChatGPT to write responsive search ads that are optimized for quality score, you can improve your ad’s relevance, user experience, and campaign performance. Experiment with different prompts and ad copy variations to find what works best for your audience and campaign goals.
And if you are familiar with Google Ads Editor, you can try out our free Google Sheets Add-on ChatGPT for Google Ads Editor which automates the process of generating optimized RSA and let you copy/paste them directly into the tool.