As a non-native English speaker, writing effective ad copy for Google Ads can be a challenge. You want your ads to be clear, concise, and grammatically correct, but language barriers can make this difficult. Fortunately, there’s a solution that can help: ChatGPT.
ChatGPT is a language model that can help non-native English speakers generate high-quality ad copy for their Google Ads campaigns. In this article, we’ll explore some tips and examples to help non-native English-speaking advertisers improve their Google Ads with ChatGPT.
Tip #1: Ensure Correct Grammar and Syntax
One of the biggest challenges for non-native English speakers when writing ad copy is ensuring that the grammar and syntax are correct. ChatGPT can help by suggesting grammatically correct language that follows proper syntax.
Let’s say an advertiser with English as a second language writes an ad copy like this: “Our products very cheap, buy now!” This ad copy might not be appealing to potential customers, as it lacks proper sentence structure and may seem unprofessional. However, with ChatGPT, the advertiser can input the main message they want to convey, such as “Affordable prices on our high-quality products,” and ChatGPT can suggest more professional and engaging language to use in the ad copy, such as “Shop now for affordable, high-quality products!” This can improve the overall quality and relevance of the ad copy, leading to better performance and a higher Quality Score.
Tip #2: Improve Vocabulary and Spelling
In addition to improving sentence structure, using a varied and accurate vocabulary with correct spelling is another important factor in writing effective ad copy. Non-native English speakers may struggle with finding the right words or using proper spelling, but ChatGPT can help with that.
With its vast database of language and contextual understanding, ChatGPT can suggest more appropriate and impactful words to use in ad copy. For instance, if an advertiser uses the word “good” repeatedly in their ad copy, ChatGPT can suggest using synonyms like “great,” “excellent,” or “fantastic” to create more variety and interest in the language.
Moreover, ChatGPT can also help with spelling, especially with complex or uncommon words that non-native speakers may not be familiar with. By suggesting the correct spelling of words, ChatGPT can help prevent errors that could negatively impact the Quality Score of the ad.
Using a varied and accurate vocabulary with correct spelling not only makes the ad copy more compelling, but it also makes it more credible and trustworthy to potential customers. By using ChatGPT to improve vocabulary and spelling, non-native English speakers can create ads that are more persuasive and effective, leading to a higher Quality Score and better ad performance.
Tip #3: Use Natural Language
Using natural language is crucial to making your ad copy more relatable and engaging to your target audience. Non-native English speakers may struggle with using idiomatic expressions and colloquialisms that are commonly used by native speakers. However, with ChatGPT, non-native speakers can learn how to incorporate these elements into their ad copy.
ChatGPT can suggest using phrases like “Join the club” or “Take a leap of faith” to add a personal touch to the ad copy. These natural language phrases make the ad copy more relatable and interesting, which can lead to higher engagement and click-through rates.
Moreover, ChatGPT can help non-native English speakers learn how to use rhetorical devices like metaphors, similes, and hyperbole to create more persuasive ad copy. For instance, ChatGPT can suggest using metaphors like “Our product is a game-changer” or hyperbole like “The best thing since sliced bread.”
Using natural language in ad copy not only makes it more engaging but also makes it more effective at persuading potential customers to take action. By using ChatGPT to improve natural language usage, non-native English speakers can create ads that are more relatable, persuasive, and effective, ultimately leading to a higher Quality Score and better ad performance.
Conclusion
Writing effective ad copy for Google Ads can be a challenge for non-native English speakers, but with ChatGPT, it’s possible to create high-quality ad copy that is grammatically correct, varied, and natural. By following these tips and examples, you can improve your Google Ads and achieve better results for your business.
And if you are familiar with Google Ads Editor, you can try out our free Google Sheets Add-on ChatGPT for Google Ads Editor which automates the process of generating optimized RSA and let you copy/paste them directly into the tool.